If you've failed the test, you can rely on simple fixes such as installing a plugin to translate your desktop layout into one that is also mobile-responsive or use a new theme altogether. If you're working with an outsourced web designer, creating mobile-responsive alternatives won't usually cost too much. Whatever the case, you're better off starting over than trying to convert an old website that may pose more problems than you'd expect.

3. Your Content Isn't Optimized

Well-written content will fail to rank if you aren't incorporating the appropriate keyword research. To improve your SEO strategy, leverage tools such as Google Keyword Planner to craft content according to keywords and phrases your potential target market is already using.

Refrain from keyword stuffing, as overfilled sites tend to be penalized by Google for doing so. Integrate relevant keywords naturally and your traffic will rise in no time.

4. Your Meta and Title Tags Aren't Optimized

Meta tags exist to let search engines know what your content is about. Without optimized tags, Google won't know what to tell users your website is about. As such, your website may be tagged as low-quality and drop in rankings significantly.

The better the information you provide potential readers, the greater your chances of driving traffic to your site. Assimilate only relevant keywords and keep your description under 55 characters for optimum performance.

5. You Have No Backlinks

Backlinks are a fairly self-explanatory feature—they link back to your website from a third-party page. If other websites are pointing visitors to your content, it lets Google know that your website is credible and worthy of ranking. While you won't have direct control over the number of backlinks you score over time, you can ensure a greater number of backlinks by writing similar topics or sharing your link on other reliable sites.

Backlinks are an excellent long-term strategy that focuses on creating engaging content that readers deem useful and shareable. To improve your backlinks, always prioritize quality over quantity.

Conclusion

SEO is far from a one-and-done job—it's a constant effort that requires a sufficient amount of housekeeping as you continue to grow your website. More difficult than ranking is knowing how to remain there. Practice the right SEO habits and your website can remain with the top 10 results on Google for as long as possible.

For a quick solution to your visibility and profitability needs, work with The SEO Queen! We help refine digital marketing strategies and SEO practices that put you on the path towards constant success.